Email Templates for E-commerce

E-commerce Email Revenue

Email drives significant e-commerce revenue, often 20-30% of total sales for mature programs. Every email type from transactional confirmations to promotional campaigns contributes to this revenue when designed effectively.

Essential E-commerce Emails

Abandoned Cart Recovery

With 70% cart abandonment rates, recovery emails represent massive revenue opportunity. A three-email sequence, from reminder to persuader to incentive offer, recovers 5-15% of abandoned carts.

Order and Shipping Notifications

Transactional emails have the highest open rates. Use them to build brand experience, provide clear information, and suggest complementary products without being pushy.

Product Launches

New product emails build excitement and drive immediate sales. Tease before launch, announce with compelling imagery, and follow up with social proof as early customers respond.

Promotional Campaigns

Sales, discounts, and seasonal campaigns drive significant revenue. Strategic sequences from teaser to main event to last chance maximize impact without email fatigue.

Post-Purchase and Loyalty

Review requests, loyalty rewards, and cross-sell recommendations turn one-time buyers into repeat customers. These emails have lower urgency but build long-term value.

E-commerce Template Design

• Product imagery: High-quality photos are essential for selling products
• Clear pricing: Show prices, discounts, and savings prominently
• Mobile optimization: Many shoppers browse on mobile devices
• Direct-to-cart CTAs: Reduce friction between email and purchase
• Trust signals: Reviews, ratings, and guarantees build confidence

AI-Generated E-commerce Templates

Sequenzy creates e-commerce email templates that showcase products beautifully and drive conversions. From abandoned cart sequences to promotional campaigns, get professional retail emails quickly.